“Trust converts. At any scale.”

Kojin built his following around honest bourbon reviews. Not hype, not gifted bottles — just genuine taste. When Handled gave him the infrastructure to drop his own, his audience showed up immediately.

2,000Followers

1,500Bottles sold

60sAvg. sellout time

@kojinbourbon @kojin.spirits

Start your own drop

The Drop

The Quiet Storm
Drop No. 001

Spirit	Small-batch Kentucky Bourbon
Vintage	2023
SRP	$85 per bottle
Drop size	250 bottles
Sold out in	60 seconds
Total revenue	$21,250
Kojin earned	$4,250
States shipped	38 states
Drop date	March 2024

How Kojin promoted the drop.

Posts across platforms. No paid ads. No agency. Just an honest audience and a drop worth talking about.

Instagram

Drop announcement

I don't do this often. But this one is mine. Literally. Drop link in bio — only 250 bottles. If you know, you know.

2,847 likes

Drop announcementView on Instagram

TikTok

Behind the scenes

took a trip to the distillery in Kentucky to taste the barrels before picking one. here's what that actually looks like when you're doing your own drop.

12,400 likes

Behind the scenesView on TikTok

Instagram Story

Drop day

DROPS IN 2 HOURS. The Quiet Storm. 250 bottles. When they're gone they're gone — swipe up for the link.

1,640 likes

Drop dayView on Instagram Story

“

“I had 2,000 followers who watched every review. Handled turned that into a bourbon that sold out before I could refresh the page.”

Kojin Tashiro · Bourbon creator · @kojinbourbon

Ready to drop?

Takes 2 minutes to start. We'll follow up personally within 48 hours to talk through your first drop.

Start your drop

No upfront cost·No license required·No inventory risk

“Trust converts. At any scale.”

The Quiet StormDrop No. 001

How Kojin promoted the drop.

Read more stories.

Ready to drop?

The Quiet Storm
Drop No. 001