Your audience trusts your taste.
Now let them buy it.

Handled is a licensed platform that lets creators and brands launch their own custom spirits brand — your label, your drop — with no upfront cost, no inventory, and no license required. We source the liquid, design the label, handle TTB compliance and production, and ship to 48 states; you keep 20% of every bottle sold.

Both. Creators, brands, and venues can launch a custom spirit through Handled. Creators bring an engaged audience; brands and venues bring an existing customer base. The model is identical — your brand on a real, compliant bottle, with no upfront cost or inventory.

No. Handled holds all necessary licenses. You’re the creative partner, not the license holder.

There’s no minimum. Kojin launched with 2,000. What matters is audience trust, not audience size.

Nothing upfront. No inventory, no label costs, no compliance fees. You earn 20% of every bottle sold.

From your first conversation to drop day is typically 8–10 weeks. Your time investment is under an hour.

Drops are designed to sell out. We work with you on sizing and timing to make sure that happens. If a bottle doesn’t sell, you don’t owe anything.

Yes — and most creators do. Each drop deepens the relationship with your audience. We plan the next one before the current one closes.