Proof
These are drops that happened. They are not a promise about yours. No income guarantee. No sellout guarantee.
Kojin Tashiro
About 2,000 followers. Average sellout under 60 seconds. Zero paid media. He told his people. They bought the bottle.
That is the whole mechanism: an audience that trusts a taste, and a house that can put that taste in glass.
Roaring Riot
About 200 bottles. Sold out under 24 hours. $69.99. A named bourbon, a tight run, a list that was ready.
Do not read a stopwatch onto this drop. The number that matters is the sell-through.
Country Club Adjacent
1M+ live. Matzah Ball Vodka. A show with a room, a bottle with a name, a drop that belonged to the audience already in the seats.
The math — illustrative
About $9,000 to the creator, if a 500-bottle run at that SRP sold through. That is 20% of SRP, not net. It is a worked example, not a forecast.
Your cut moves with price and quantity. Some drops sell. Some do not. We will not dress a spreadsheet as a guarantee.
The brief
We will talk about audience, spirit, and whether a drop is even the right move.
Book 15 min